Three Ways to Add Video Content to Your Instagram Strategy

When Instagram launched reels, everyone was divided. 

Either you loved it or you hated it. 

Personally, I was intrigued but generally speaking did NOT want to jump in front of a camera. It took years of practice and frankly, I’m still not entirely comfy on camera.

But video content is important (read: absolutely vital) to your Instagram strategy. 

For two main reasons. 

The first reason is that Instagram reels are pushed to accounts that don’t follow you which means they’re the most efficient way to grow your followers, find new customers, and skyrocket your brand awareness. 

The second reason is that they’re a great way to build a relationship with your customers in a way that photos and graphics simply can’t. When you’re talking on camera, showing what you’re doing, holding and using your product, the customer can get a better sense of you and your business than if they were to see a photo. 

Now let’s get into three ways to add more video content to your Instagram strategy. 

Record the Things that Happen in Your Business

This sounds obvious, but I see so many entrepreneurs ignoring this! When something happens in your business – good or bad – record it. Take your customer on the journey with you: talk about what’s happening, how you’re problem solving, and how this event is impacting your business.

It’ll show that you’re so much more than a product; you’re a real human running a real business with real problems (and real solutions). And it’s interesting for customers to see. Most customers don’t know what goes into running a business, which means they might not understand your pricing or policies. These types of videos can give them much-needed context. 

Here’s an example.

Set Up Your Camera to Create B-Roll Footage

Whether you’re packing orders, sitting at your desk, or driving around town making deliveries, setting up your camera to capture b-roll footage is invaluable. 

You can use these videos over and over again. Feature them on their own with overlay text, edit them together for a “day in the life” video, include them in an end-of-the-month round-up – anywhere! Although I see more service providers using b-roll footage, it’s also valuable for product-based businesses. 

Check out this example.

Make the Most of Your Scrolling Time

Generally speaking, Instagram reels have moved away from lip-syncing trends towards substantial content that provides value. That could mean educating your community about your products, sharing a new recipe, or collaborating with content creators. 

But there’s still opportunity to use lip-syncing trends to your advantage. When you’re scrolling your feed, save any audios that could work for your business. Then once a week sit down and film as many as possible. The best part is that these are usually a LOT easier to film than other videos. These videos can break up your content calendar, increase your engagement, and help your customer become familiar with you, not just your products.

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Wait, Who Am I?

Hiiii! 👋🏻 I’m Sarah, an online entrepreneur & marketer of over 10 years. I went from starting a clean beauty blog right out of high school to managing social media for Canada’s largest wellness retailer. Now I live in the middle of nowhere in North Carolina, helping high-growth entrepreneurs get SEEN so they can build a crazy fun life their business supports, and not the other way around.

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