How to Promote a New Product on Instagram

Allow me to set the scene: you’ve formulated a mind-blowingly delicious new product. You feel on top of the world and cannot wait to share it with your customers. Until you realize you have no idea how to promote your new product on Instagram.

You’re not sure what to say, how to say it, or even where to say it…in a way that’s guaranteed to catch their eyeballs, spark their curiosity, and make customers want to buy immediately.

Never 👏🏻 Again 👏🏻⁠

Because I’m sharing my tried & true Six-Day Campaign Template. Inside, you’ll learn how to create a six-day Instagram campaign to promote your new product with ease and results.

Plan Your New Product Campaign

First things first, we plan! If you’ve met me, you’ll know I never do anything without a plan. And in terms of marketing, that’s because there are two parts to a successful campaign. 

The offer itself (part one) and how the offer is marketed (part two). 

If the offer is boring, no amount of brilliant marketing can save it. But on the flip side, if the offer is enticing, crappy marketing will cause it to flop. Because if nobody sees it, nobody can buy it.

Write down what your offer actually is. In this case, it’s a new product you want to promote on Instagram. But what exactly is the new product? 

• What does it add to your line-up? 
• What does it taste, smell, or feel like? 
• What’s it made of? 
• What are the benefits? 
• Why did you create it? 
• How is it going to improve your customer’s life? 
• When should they use it?

Then consider if there are any bonuses you can add to this product launch. A free shipping code? A free gift with purchase? This will increase your conversion rate. 

And finally, what are the most important dates of the campaign? This is especially important if the new product is a seasonal launch. Get my complete new product marketing template here.

Fill Out a Campaign Template for Your New Product

I call it a campaign template, but it’s essentially a mini calendar for your product launch. It covers six days of posts you’ll use to promote your new product on the Instagram grid, Instagram stories, and your email marketing. You can add in spots for TikTok videos if that’s a priority for you.

Create Your Instagram Posts and Email Newsletters

After you’ve filled out your campaign template, you’ll need to create the posts and email newsletters. 

You can do this as you normally would. If you need help, check out this blog post to improve your Instagram stories, this one for your Instagram captions, and this blog post for the tech & tools I use to create content for my clients.  

Review the Campaign Performance to Improve Next Time

You’ve hit publish on your posts, scheduled your email newsletters, and are ready to pack your orders. But the marketing doesn’t end there.

Once your campaign has ended, it’s time to review what worked so you can get even more sales next time.

Ask yourself questions like…

• What were your sales & how did that compare to your target? 
• What were the highest sales days? 
• Where did your sales come from? 
• What posts had the best reach? The strongest engagement? 

If you’re totally stuck, book a 1:1 Clarity Call to get some answers, asap.

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Wait, Who Am I?

Hiiii! 👋🏻 I’m Sarah, an online entrepreneur & marketer of over 10 years. I went from starting a clean beauty blog right out of high school to managing social media for Canada’s largest wellness retailer. Now I live in the middle of nowhere in North Carolina, helping high-growth entrepreneurs get SEEN so they can build a crazy fun life their business supports, and not the other way around.

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