Use this Instagram Grid Template for Consistent Look & Feel

Why do you need an Instagram grid template? I know you want that wow factor. Not “wow, her content looks great” but “wow I saw that post on the explore page and I could instantly tell it was hers.” 

See the difference? 

The first one has great content.

The second has content that’s so consistent, so on-brand, that her community can spot it a mile away. Or well…from a foot away? How far away do you hold your phone?

The point is, you want your Instagram account and content to be recognizable. You want people to see your photos, graphics, or to read your captions and instantly recognize you. That’s part of how you become a cult-fave brand. Especially in the highly competitive CPG food, beverage, and wellness space.

You achieve that familiarity through consistency, both visually and verbally.

Use Instagram Post Templates

Instagram post templates are one of the best ways to keep your account on-brand. Whether you design them yourself, download a pack, or sign up for a subscription, templates ensure that each and every post is on brand. 

Design benefits aside, my favorite reason for using post templates is it saves you hours each week.

Use Your Brand Fonts & Colours in Instagram Reels

In terms of design, one of the biggest “misses” I see on Instagram is accounts who use Instagram reel fonts and colours that don’t match their branding. At all. 

Truth be told, Instagram ~prefers~ when we create our reels in the Edits app. I also prefer it. Apart from being easy to use, the app has a ton of fonts. There’s definitely one that’s close to your brand font. If not, you can never go wrong with Instagram’s classic font.

Pull Your Content Together with an Instagram Grid Template

An Instagram grid template helps you see what your grid will look like before posting. This gives you the chance to put your best foot forward, visually speaking. Now you can download the template I use for my social media marketing clients.

Use On-Brand Music and Instagram Audios

Speaking of Instagram reels, another frequent miss is the music brands choose for their reels. 

If your brand is fun, colourful, upbeat, and peppy, why are you using sad, melancholy music? No really, why? I’ll wait. 

Just because an audio is trending, or because you like it, doesn’t mean it’s a good choice for your business. 

Choose your Instagram audio based on your brand guidelines. Ask yourself: if your brand was a type of music, what would it be? Then find that type of music for your Instagram reels.

Write On-Brand Instagram Captions

Once you’ve got on-brand Instagram posts, turn your attention to the captions. 

What you say is just as (if not more) important than the post itself. The words you choose, the style of writing (long paragraphs or short bullets), the emojis you include, even the hashtags work together to tell the reader about your brand.

Is your brand sophisticated and luxurious? Scientific and exact? Chill and upbeat? Grounded and serious? 

Your captions will communicate that, which will tell the reader if you’re the brand for them. And remember: you want each Instagram post to attract your ideal customers and repel the rest. That way you’ll have a community full of loyal customers who are obsessed with you, instead of just followers.

Learn how to write product messaging that converts.

Create an On-Brand Instagram Profile

I started this blog post by talking about the ways you can keep your Instagram content on-brand because let’s be real, that’s a day-to-day thing. You’re creating and posting content all the time and it’s how most people will interact with your brand on Instagram. 

But your Instagram profile absolutely, 100% needs to be on brand for your content to do its job. If your content says one thing (or looks one way) but your Instagram profile says another, it’ll confuse the viewer and prevent them from following you.

To ensure your Instagram profile is on-brand, first complete a profile audit. Give yourself thirty minutes to an hour to complete all eight steps. By the end, you’ll have a list of action items to improve your profile. Not sure how to do it yourself? Book a Make it Make Sense Instagram Audit with me and I’ll have your account fixed in 48 hours or less!

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Wait, Who Am I?

Hiiii! 👋🏻 I’m Sarah, a CPG social media strategist with over 10 years of experience. I went from starting a clean beauty blog right out of high school to managing social media for Canada’s largest wellness retailer. Now I live in the middle of nowhere in North Carolina, helping high-growth entrepreneurs get SEEN so they can build a crazy fun life their business supports, and not the other way around.

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