THE TEST KITCHEN
where CPG marketing ideas get tested and refined.
The platform that started it all.
Way back in 2014 when a reel was just a cylinder of film and TikTok was a hit Kesha song, beauty bloggers were the rulers of social media. And I was determined to be one.
After doing everything in my power to learn the ins and outs of content creation and social media marketing, it turns out hard work really does pay off.
The most validating thing that could possibly happen to an aspiring blogger happened to me: brands started reaching out.
…which is how, ten years later, I’ve found myself managing your socials all day long 📱
One thing led to another, and I ended up an accidental freelancer, as more and more brands asked me to manage their social media accounts.
But I have to admit: I missed blogging, sharing lifestyle content, and recommending the latest CPG food & wellness brands.
The Instagram insights you should focus on will depend on your goals. For example, if you want new customers, you’ll focus on reach and followers. But there are four Instagram insights I recommend paying attention to, regardless of the goals you have for your CPG brand. Instagram Reach Reach is the total number of people […]
You’ve got a great food, beverage, or wellness product.
Now you just need people to see it, want it, and (most importantly) buy it. Easier said than done, right? Not with this list 😏
Social Media That Actually Get You Seen
FOR EARLY-STAGE CPG FOUNDERS
hook
ideas