THE TEST KITCHEN

where CPG marketing ideas get tested and refined.

The platform that started it all.

Way back in 2014 when a reel was just a cylinder of film and TikTok was a hit Kesha song, beauty bloggers were the rulers of social media. And I was determined to be one. 

After doing everything in my power to learn the ins and outs of content creation and social media marketing, it turns out hard work really does pay off.

The most validating thing that could possibly happen to an aspiring blogger happened to me: brands started reaching out.

…which is how, ten years later, I’ve found myself managing your socials all day long 📱

One thing led to another, and I ended up an accidental freelancer, as more and more brands asked me to manage their social media accounts. 

But I have to admit: I missed blogging, sharing lifestyle content, and recommending the latest CPG food & wellness brands.

because the world of social media is meant to be social, and building deeper connections comes from sharing personal stories.

So, while this blog will definitely be full of CPG marketing ideas for high-growth entrepreneurs, there’ll also be a sprinkle of that 2014 lifestyle blogger energy, 

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Congrats! You’ve hired Seen & Shared Marketing to manage your CPG social media accounts. You’re looking forward to enjoying HOURS of your time back, to no longer be glued to your phone, and for the peace of mind in knowing an experienced strategist is handling your socials so you can focus on the big picture. […]

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What to Expect in Your First 6 Months of Working with a CPG Social Media Strategist

CPG social media strategist from Seen & Shared Marketing's laptop on a green bed.

You’ve got a great food, beverage, or wellness product.

Now you just need people to see it, want it, and (most importantly) buy it. Easier said than done, right? Not with this list 😏 ⁠

Social Media                      That Actually Get You Seen

FOR EARLY-STAGE CPG FOUNDERS

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