How to Repurpose Social Media Content

If you’re a busy CPG founder, stop wasting your time coming up with new ideas and start getting more out of the ideas you already have. How? Repurpose your social media content.

It’s easy to come up with an idea, create the Instagram post, publish it, and forget about it. But then you’re back to square one trying to think of something new to post. Over and over and over. 

Instead, turn each idea you have into at least four social media posts. If four isn’t enough, check out Scale on Socials. One of the included systems helps you turn one idea into seven different Instagram posts.

This method helps you quickly fill up your social media calendar and learn how to position your ideas in different ways. That helps you learn what content types, formats, and topics work best with your target audience, and ultimately gives you more data to improve your content strategy.

Step 1: Come Up with Your Original Idea

You can use this process for any Instagram post idea. For the sake of this blog post, let’s say the post idea is all about the five different adaptogens in your ready to drink beverage product. 

Step 2: Repurpose this Idea into an Instagram Post

Your first step is to turn this idea into an Instagram post. For our example, you’d use a picture of the raw adaptogens, or a picture of your product, and use the caption to share important information about what adaptogens are, why you use those five, and how the customer will benefit from them. 

Step 3: Repurpose this Idea into an Instagram Graphic

Now turn this post into an Instagram graphic. Remove the photo (as gorgeous as it is) and use Adobe Creative Suite or Canva to create an eye-catching graphic that highlights the benefits of each adaptogen. 

This graphic from Rainbo Mushrooms is one of my favourites, although the social media strategist in me recommends using a 1080×1350 size to optimize the content for Instagram. 

Step 4: Repurpose this Idea Into an Instagram Reel Trend

Next you’ll turn your idea into an Instagram reel trend. Use any trending music to quickly catch the attention of your target audience. Depending on the trend, you can add your information in the video itself or in the caption.

Step 5: Repurpose this Idea Into a Long-Form Instagram Reel

And finally, turn your idea into a long-form Instagram reel. This is also called a “talking head reel”. It’s a video where you talk to the camera and share the information directly in the video. You can add more information on screen or in the caption. The goal of this Instagram reel is to speak directly to your customer, share your knowledge, and show who you are and what you’re about. 

No Ideas? Use These Ideas to Repurpose Social Media Content

Start with these social hook ideas that actually get you seen. You can also explore these 11 ideas for food and beverage brands and these content ideas for health and wellness brands. I regularly share strategy frameworks, post ideas, hook ideas, and more on Instagram.

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Wait, Who Am I?

Hiiii! 👋🏻 I’m Sarah, a CPG social media strategist with over 10 years of experience. I went from starting a clean beauty blog right out of high school to managing social media for Canada’s largest wellness retailer. Now I live in the middle of nowhere in North Carolina, helping high-growth entrepreneurs get SEEN so they can build a crazy fun life their business supports, and not the other way around.

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