How to Turn One Idea into Four Instagram Posts

Stop wasting your time coming up with new ideas and start getting more out of the ideas you already have.

It’s easy to come up with an idea, create the Instagram post, publish it, and forget about it. But then you’re back to square one trying to think of something new to post. Over and over and over. 

Instead, turn each idea you have into at least four social media posts. If you’re an overachiever, one of the templates included in Scale Without Stress helps you turn one idea into seven different Instagram posts.

Not only will you quickly fill up your social media calendar but you’ll also position your idea in different ways, appealing to a wider range of customers. And we know that it takes multiple touch points (seven, on average) for a customer to purchase. Which means that customers need to see the same message at least seven times before they purchase your product. 

With the help of this blog post, you’ll be halfway there.  

Step 1: Come Up with Your Original Idea

You can use this process for any Instagram post idea. For the sake of this blog post, let’s use an example…let’s say the post idea is all about the five different adaptogens in your product. 

Step 2: Turn this Idea into an Instagram Post

Your first step is to turn this idea into an Instagram post. For our example, you’d use a picture of the raw adaptogens, or a picture of your product, and use the caption to share important information about what adaptogens are, why you use each five, and how the customer will benefit from them. 

Step 3: Turn this Idea into an Instagram Graphic

Now turn this post into an Instagram graphic. Remove the photo (as gorgeous as it is) and use Adobe Creative Suite or Canva to create an eye-catching graphic that highlights the benefits of each adaptogen. 

This graphic from Rainbo Mushrooms is one of my favourites, although the social media strategist in me recommends using a 1080×1350 size to optimize the content for Instagram. 

Step 4: Turn this Idea Into an Instagram Reel Trend

Next you’ll turn your idea into an Instagram reel trend. Use any trending music to quickly catch the attention of your target audience. Depending on the trend, you can add your information in the video itself or in the caption.

Step 5: Turn this Idea Into a Long-Form Instagram Reel

And finally, turn your idea into a long-form Instagram reel. This is also called a “talking head reel”. It’s a video where you talk to the camera and share the information directly in the video. You can add more information on screen or in the caption. The goal of this Instagram reel is to speak directly to your customer, share your knowledge, and show who you are and what you’re about. 

>> For 45 FREE post ideas, click here.

>> For 40 FREE hook statements, click here.

---

Wait, Who Am I?

Hiiii! 👋🏻 I’m Sarah, an online entrepreneur & marketer of over 10 years. I went from starting a clean beauty blog right out of high school to managing social media for Canada’s largest wellness retailer. Now I live in the middle of nowhere in North Carolina, helping high-growth entrepreneurs get SEEN so they can build a crazy fun life their business supports, and not the other way around.

If you liked this blog post and want more marketing tips, tricks, and bev recs, here are a few ways to do just that:

Subscribe to On the House! Get one marketing lesson & three quick tips to grow your business online. In 4 minute reads, sometimes less. Served weekly. Click here to subscribe.

Scroll through the blog. If you liked this blog post, you’ll probably like the rest. Scroll through to snag my tried & true social media marketing tips. No gatekeeping here!

Get the marketing support your business deserves. I’ll manage your Instagram and TikTok accounts, fix your marketing woes in 48 hours, take on your email marketing, hop on a 1:1 Clarity Call, and more.

Explore the self-serve shop. Each product is designed for entrepreneurs who want marketing to feel easy.

To get in touch with me personally, slide into my DMs or send an email to hi@seenandsharedmarketing.com.