THE OPEN TAB Social Media Blog

Smart marketing ideas & strategies for CPG food and wellness brands.

The platform that started it all.

Way back in 2014 when a reel was just a cylinder of film and TikTok was a hit Kesha song, beauty bloggers were the rulers of social media. And I was determined to be one.

After doing everything in my power to learn the ins and outs of content creation and social media marketing, it turns out hard work really does pay off.

The most validating thing that could possibly happen to an aspiring blogger happened to me: brands started reaching out.

…which is how, ten years later, I’ve found myself managing your socials all day long 📱

One thing led to another, and I ended up an accidental freelancer, as more and more brands asked me to manage their social media accounts.

But I have to admit: I missed blogging, sharing lifestyle content, and recommending the latest CPG food & wellness brands.

because the world of social media is meant to be social, and building deeper connections comes from sharing personal stories.

So, while this blog will definitely be full of CPG marketing ideas for high-growth entrepreneurs, there’ll also be a sprinkle of that 2014 lifestyle blogger energy,

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Have you seen those posts that go something like “create an entire month’s worth of content in 0.2 seconds!” because same. And as someone who creates content for a living, I can assure you that it is not normal, or advised, to create months of content in one day. Now it might work for certain […]

Marketing, Social Media