THE OPEN TAB Social Media Blog

Smart marketing ideas & strategies for CPG food and wellness brands.

The platform that started it all.

Way back in 2014 when a reel was just a cylinder of film and TikTok was a hit Kesha song, beauty bloggers were the rulers of social media. And I was determined to be one. 

After doing everything in my power to learn the ins and outs of content creation and social media marketing, it turns out hard work really does pay off.

The most validating thing that could possibly happen to an aspiring blogger happened to me: brands started reaching out.

…which is how, ten years later, I’ve found myself managing your socials all day long 📱

One thing led to another, and I ended up an accidental freelancer, as more and more brands asked me to manage their social media accounts. 

But I have to admit: I missed blogging, sharing lifestyle content, and recommending the latest CPG food & wellness brands.

because the world of social media is meant to be social, and building deeper connections comes from sharing personal stories.

So, while this blog will definitely be full of CPG marketing ideas for high-growth entrepreneurs, there’ll also be a sprinkle of that 2014 lifestyle blogger energy, 

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There’s no such thing as too many content ideas, right? Right. Here are ten evergreen content ideas for food and beverage brands, although they can be modified for other industries as well.  Keep reading until the end (or scroll directly, you do you) for even more post ideas. Content Idea #1: Carousel of Customer-Fave Recipes […]

Marketing, Social Media

10 Content Ideas for Food & Beverage Brands

Photo of drink and glass with text 10 Content Ideas for Food & Beverage Brands

Hi, I’m Sarah — Social Media STRATEGIST AND Online Presence Upgrader for Food & Wellness CPG Brands

TLDR? I help you grow your business online without burning out 😉

THAT'S WHERE THIS LIST COMES IN.

You’ve got a great product, now you just need people to see it, want it, and (most importantly) buy it.

Easier said than done, right?

go From 'why isn't anyone seeing this' to 'this got 3 saves in 10 minutes!'

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