What to Expect in Your First 6 Months of Working with a CPG Social Media Strategist

Congrats! You’ve hired Seen & Shared Marketing to manage your CPG social media accounts.

You’re looking forward to enjoying HOURS of your time back, to no longer be glued to your phone, and for the peace of mind in knowing an experienced strategist is handling your socials so you can focus on the big picture.

But what happens now?

This blog post walks you through what to expect in your first six months of working with a social media strategist, based on how we support growing CPG brands at Seen & Shared Marketing.

Month 1 of Working with a CPG Social Media Strategist

Month one is all about onboarding and strategy.

What This Looks Like For You

• You finally understand why some posts worked and why others didn’t
• You stop guessing what to post and start following a step-by-step plan
• Your content looks cohesive, intentional, and on-brand
• You start noticing social media has way more potential than you realized

You’ll Receive:

• Your social media strategy
• On-brand Instagram templates for posts, reel covers, and stories
• Your first content calendar
• The first month of done-for-you content created & scheduled

What We Do Behind the Scenes

• Identify what’s working, what’s holding you back, and what’s missing
• Study your competitors, sub-category (I already know food & bev, don’t you worry), and your customer’s behavior
• Translate your big-picture marketing & growth strategy into a focused social media strategy

Early Results You’ll Notice

You’ll feel a huge sense of relief and excitement that you’re finally going to see the social media results everyone keeps talking about. Plus your content will finally start to feel cohesive, you’re no longer second-guessing your marketing so you’ve got a lot more mental bandwidth, and you’re not tied to your phone anymore.

Month 2

What This Looks Like For You

• You understand your insights and what they actually mean
• Decisions feel rooted in strategy instead of emotion
• You feel confident about showing up consistently because you know why you’re doing what you’re doing
• Social media takes up less mental clutter

You’ll Receive:

• Your first monthly analytics report
• Second month of content
• 1 hour strategy call (for clients on the Visibility & Scale plans)

What We Do Behind the Scenes

• Deliver your first monthly analytics report with clear, actionable insights
• Share data-driven recommendations and platform updates you need to know
• Create your next done-for-you content calendar
• Clients on the Visibility & Scale plans get a 1hr call to review & discuss together

Early Results You’ll Love

You’ll notice that momentum is starting to build and you’ll feel confident that the strategy is working.

Month 3

What This Looks Like For You

• Your content reaches people who don’t already follow you
• Saves, shares, and profile visits increase
• You start seeing patterns in how your content performs
• You feel validated that your investment is paying off

You’ll Receive:

• Another monthly analytics report
• Your third month of content
• Strategy refinements based on real data

What We Do Behind the Scenes

• Deliver your second monthly analytics report and content calendar
• Identify top-performing hooks, formats, and content themes
• Refine and double down on what’s driving visibility
• Continue optimizing content for shares, saves, and website traffic

Early Results You’ll Love

You’ll notice more eyes on your brand, stronger brand engagement, and the feeling that your content is finally doing what it’s supposed to do.

Month 6 of Working with a CPG Social Media Strategist

What this Looks Like For You

• Social media results start to feel consistent
• Your brand is recognizable and top of mind
• Social starts to drive website traffic
• Social starts to fill your lead generation funnel instead of feeling like a “nice-to-have”

You’ll Receive:

• Ongoing analytics & optimization
• Scalable content
• Long-term social media growth strategy

What We Do Behind the Scenes

• Continue refining and scaling what works
• Build repeatable, high-performing content frameworks
• Optimize for long-term visibility and conversions
• Integrate launches, campaigns, and business priorities seamlessly

Results You’ll Love

You’ll notice consistent results, feeling proud to show off your brand online, and a marketing channel you can rely on without chasing trends or burning out.

Your Next Steps

If this sounds like what you’re looking for, apply to be a social media management client. I only work with four brands at a time so spots are limited. If you’d like to book a free discovery call first, go right ahead.

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Wait, Who Am I?

Hiiii! 👋🏻 I’m Sarah, a CPG social media strategist with over 10 years of experience. I went from starting a clean beauty blog right out of high school to managing social media for Canada’s largest wellness retailer. Now I live in the middle of nowhere in North Carolina, helping high-growth entrepreneurs get SEEN so they can build a crazy fun life their business supports, and not the other way around.

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To get in touch with me personally, slide into my DMs or send an email to hi@seenandsharedmarketing.com.