How to Choose the Right Social Media Strategist for Your Food & Wellness Business

Choosing the right social media strategist for your food and wellness business is an important task for obvious reasons. You’re trusting this person with your business, you’re investing a lot of time and money, and you want to get results. 

Aside from factors like budget, location, and specific deliverables, there’s four things to consider when choosing the right social media strategist for your business. 

Find a Social Media Strategist Who’s Experienced in Your Industry

You want someone who thoroughly understands your industry. Because industries are not all the same. How you market beauty products is going to be very different than how you market snacks. I know, because I’ve done both. 

A social media strategist chooses their industry because it’s what they’re passionate about. And that’s what you want – someone experienced in your industry and someone who’s passionate about it. They’ll be in the know about what’s going on, the trends, new products, and rising brands – all of which can be useful to you. 

Find a Social Media Strategist with Skills Complimentary to Yours & Your Business

Social media is a broad field that requires many different skills. Therefore, different social media strategists will have different skill sets. Some might have a natural eye for video content creation, while others specialize in strategy, and others at graphic design. 

Find a social media strategist whose skill set is complementary to yours and the needs of your business. 

For example, if you’re skilled at video, or if you already have a videographer, find a social media strategist who’s skilled at copywriting. If your business needs a lot of help in the strategy department, or if you know graphics are what your customer resonates most with, find a social media strategist who can excel at those. 

Check Out Their Past Results 

You wouldn’t hire a photographer without seeing their work, right? 

Check your potential social media strategist’s past results. Most social media strategists will have case studies on their website.

Their case studies will show some of the work they created for each client, the results they achieved, and they should include a testimonial. All of this information is helpful in determining if a social media strategist is right for you. Case studies can also give you peace of mind that a social media strategist can achieve results and that their clients are happy with their work. 

Consider their Client Experience & Personality

Finally, consider a social media strategist’s client experience and personality. 

Their client experience is essentially your experience with them and how you’ll work together. 

Ask questions about the systems they use, the timelines they work on, how you’ll stay in touch, and how often you’ll have meetings. Make sure that the day-to-day of working with this social media strategist will work for you and your business. 

Part of this process is also figuring out if it’s a good personality fit. Just like you’d consider personality when hiring a full-time employee, you need to consider this when hiring a service provider. Especially with social media marketing. This person will become the voice of your brand on social media so they need to understand your vision and they need to vibe with you so you can work together for years to come. 

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Wait, Who Am I?

Hiiii! 👋🏻 I’m Sarah, an online entrepreneur & marketer of over 10 years. I went from starting a clean beauty blog right out of high school to managing social media for Canada’s largest wellness retailer. Now I live in the middle of nowhere in North Carolina, helping high-growth entrepreneurs get SEEN so they can build a crazy fun life their business supports, and not the other way around.

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