THE OPEN TAB Social Media Blog
Smart marketing ideas & strategies for CPG food and wellness brands.
The platform that started it all.
Way back in 2014 when a reel was just a cylinder of film and TikTok was a hit Kesha song, beauty bloggers were the rulers of social media. And I was determined to be one.
After doing everything in my power to learn the ins and outs of content creation and social media marketing, it turns out hard work really does pay off.
The most validating thing that could possibly happen to an aspiring blogger happened to me: brands started reaching out.
…which is how, ten years later, I’ve found myself managing your socials all day long 📱
One thing led to another, and I ended up an accidental freelancer, as more and more brands asked me to manage their social media accounts.
But I have to admit: I missed blogging, sharing lifestyle content, and recommending the latest CPG food & wellness brands.
For years, social media strategists and the brands they work for have kept their eyes peeled for good quality user-generated content (UGC). We’ve scrolled Instagram, kept our notifications on, and put all our energy into building relationships with our communities. Which is why it’s become a whole “industry”. Accounts are popping up on Instagram and […]
THAT'S WHERE THIS LIST COMES IN.
You’ve got a great product, now you just need people to see it, want it, and (most importantly) buy it.
Easier said than done, right?
