THE TEST KITCHEN
where CPG marketing ideas get tested and refined.
The platform that started it all.
Way back in 2014 when a reel was just a cylinder of film and TikTok was a hit Kesha song, beauty bloggers were the rulers of social media. And I was determined to be one.
After doing everything in my power to learn the ins and outs of content creation and social media marketing, it turns out hard work really does pay off.
The most validating thing that could possibly happen to an aspiring blogger happened to me: brands started reaching out.
…which is how, ten years later, I’ve found myself managing your socials all day long 📱
One thing led to another, and I ended up an accidental freelancer, as more and more brands asked me to manage their social media accounts.
But I have to admit: I missed blogging, sharing lifestyle content, and recommending the latest CPG food & wellness brands.
Most CPG founders are so focused on reaching new consumers that they forget how to create CPG content that keeps their current consumers engaged. At first glance, you might think it’s not a big deal. But that’s how you build a relationship with them. It’s what keeps them interested as consumers and what retains them […]
You’ve got a great food, beverage, or wellness product.
Now you just need people to see it, want it, and (most importantly) buy it. Easier said than done, right? Not with this list 😏
Social Media That Actually Get You Seen
FOR EARLY-STAGE CPG FOUNDERS
hook
ideas