What is the New Threads App

Did you roll your eyes when you heard about *another* social media app? Same. Not to be a hater, but we see new social media apps and new marketing channels pop up all the time. When you’re trying to grow your CPG brand online, it takes a lot of time and effort to figure out if a new channel is going to stay around long enough to be worth it.

Allow me to do the work for you…what is the Threads app?

After hours of inspection, reflection, and scrolling, I’ve decided the new Threads app can be a hugely beneficial social media app for certain business owners. Maybe that’s you! Keep reading to find out. 

What is Threads App?

Threads is a new social media app for “sharing with text”. Designed by Instagram and linked to your Instagram account, it’s incredibly similar to Twitter. Like…extremely similar to Twitter. 

Threads posts can be up to 500 characters long and include links, photos, and videos up to 5 minutes in length. That’s the basics, let’s get into the details. 

Why Is Threads Different?

After spending some time on the app, I have three major observations. 

Threads Observation #1: Threads is Unhinged

And we love that. It’s early days, but Threads seems to be an app where users can be as creative as their weird little hearts desire, without stressing about algorithms, picture perfect graphics, and lip syncing.

Threads Observation #2: Personality is Paramount

If you’re a witty gal who has lots to say, Threads is for you! Personality-packed brands like Chandler Honey will thrive on Threads.

If you want to hide behind a carefully curated feed or avoid saying what you really think, stick to Instagram. No shame! There’s a time and place for both. This might make Threads a challenge for introverted creators and business owners (like myself), but we got this.

Threads Observation #3: It’s A Low-Cost Way to Market Your CPG Business

Threads is a way to market your CPG business without investing in expensive visual assets. If you’re a business owner who doesn’t have photography, videography, or graphics, Threads is for you. 

But you will need a few original thoughts and a desire to share your personality.

Who It’s For

Technically, everyone. Who will find the most success on Threads app? Brands who have personality. Brands who can be engaging, entertaining, inspirational, witty, all (mostly) through text.  

How It Works

Download the app here. It’s so easy to make a profile because it’s linked to your Instagram, so you can “import” everything, even your photo. I was up and running in seconds. 

Even if you don’t know how or what to post, setting up your account is a great first step. Follow brands and creators in your niche and see what everyone’s up to. We don’t know how long Threads will be around or how it’ll evolve, so you don’t need a “Threads strategy” right away.

Join me on Instagram and Threads as we figure out this new social media app together.

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Wait, Who Am I?

Hiiii! 👋🏻 I’m Sarah, a CPG social media strategist with over 10 years of experience. I went from starting a clean beauty blog right out of high school to managing social media for Canada’s largest wellness retailer. Now I live in the middle of nowhere in North Carolina, helping high-growth entrepreneurs get SEEN so they can build a crazy fun life their business supports, and not the other way around.

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